AI Salon Series
Signals
Head of Marketing & Design (TED AI Spin-off)
Signals is a monthly AI salon series under the TEDAI ecosystem.
As part of the founding team, I helped build and lead the brand, marketing, and content for the series.
I onboarded and managed a small team across branding, content, and event execution, and created the full brand identity, narrative, and promotional content from scratch.
1,000+
Waitlist registrations
Sold out
Every event
Monthly
Salon cadence
Bringing the Brand to Life
From the website to social content, partner events, and the brand mark, one visual system carried through every touchpoint.
Website
Social Media
IDEO & Signals
In partnership with IDEO, our June gathering brought together artists, executives, and AI pioneers for a dynamic evening exploring the tensions and possibilities between human-centered design and machine intelligence. From panel conversations to behind-the-scenes interviews, the event sparked bold ideas and deep reflection on the future of AI, creativity, and society.
Running the Series
I managed the full event lifecycle — from concept and promotion to live execution and post-event content distribution.
Partnership outreach with IDEO, Obvious Ventures, and Niantic Spatial consistently delivered sold-out events with 1,000+ waitlist registrations.
I also produced video interviews end to end — writing questions, recording, post-production, and publishing.
Impact
Sold-out events across the series
1,000+ waitlist registrations
Partnerships with IDEO, Obvious Ventures, and Niantic Spatial
Full brand identity, narrative, and promotional content built from scratch
End-to-end video interviews — writing, recording, post-production, and publishing
Signals continues as a monthly gathering in the Bay Area, extending TEDAI’s conversations between flagship conferences.