Signals of TEDAI – Zhanna Tekleva

AI Events

Signals

Head of Marketing & Design

Signals continues as a monthly gathering in the Bay Area, extending TEDAI’s conversations between flagship conferences.

Signals is a monthly AI salon series under the TED AI ecosystem.

As part of the founding team, I helped build and lead the brand, marketing, and content for the series.

I onboarded and managed a small team across branding, content, and event execution, and created the full brand identity, narrative, and promotional content from scratch.

1,000+

Waitlist registrations

Sold out

Every event

Monthly

Salon cadence

1,000+

Waitlist registrations

Sold out

Every event

Monthly

Salon cadence

Impact

Sold-out events across the series

1,000+ waitlist registrations

Partnerships with TEDAI San Francisco, IDEO, Obvious Ventures, Niantic Spatial, Foley & Lardner LLP

Full brand identity, narrative, and promotional content built from scratch

End-to-end video interviews - writing, recording, post-production, and publishing

Bringing the Brand to Life

From the website to social content, partner events, and the brand mark, one visual system carried through every touchpoint.

Website

Social Media

Events & Partnerships

Signals partners with organizations across design, technology, and investment to host these salons — including IDEO, Obvious Ventures, and Niantic Spatial.

IDEO

In partnership with IDEO, the gathering brought together artists, executives, and AI pioneers for a dynamic evening exploring the tensions and possibilities between human-centered design and machine intelligence. From panel conversations to behind-the-scenes interviews, the event sparked bold ideas and deep reflection on the future of AI, creativity, and society.

Zhanna Tekleva at the IDEO x Signals event

Panel discussion at the IDEO x Signals event

Obvious Ventures

In partnership with IDEO, we hosted the salon on AI’s Next Frontier, bringing together founders and investors to explore what comes next for the technology reshaping every industry.

Panel discussion at the Obvious Ventures x Signals event

Event materials at the Obvious Ventures x Signals event

Conversation card at the Obvious Ventures x Signals event

Niantic Spatial

In partnership with Niantic Spatial, we hosted an invite-only event that brought together leaders in AI, robotics, and spatial computing. It was an intimate evening of thought-provoking dialogue and interactive demos.

Panel discussion at the Niantic Spatial x Signals event

Panel 1 speaker lineup at the Niantic Spatial x Signals event

Panel 2 speaker lineup at the Niantic Spatial x Signals event

This is a selection of three partner collaborations — Signals continued hosting salons with additional organizations across design, technology, and investment throughout the program.